Today, in The United States and Canada, nearly 70% of households have access to the Internet. It has evolved to the point where the Internet has become an indispensable element in the way business is carried out, and is shaping the way business will be carried out in the future. Most consumers nowadays investigate a product or service online before making their purchase. So, in this day and age, it could cost you not to have a business website. Listed below are 5 reasons why your small business needs a custom website, and why you should employ a knowledgeable web designer to build it.

Credibility & Identity Building

Why Your Small Business Needs a Custom Website

Like it or not, your potential customers are going to determine the quality of your goods and/or services based on presentation and image. Therefore, a visually pleasing website will give you and your company more credibility in the eyes of customers or clients.

Lower Your Expenses

Why spend hundreds of dollars on static conventional media for example, pamphlets? If there was ever an improvement in your business, such as a business expansion or added products/services, it would necessitate printing all brand-new corporate brochures.

A website is powerful and can be changed or improved in a very affordable manner. Best of all, your clients can gain access to this information from anywhere, without the hold-up of snail-mail. A properly constructed website can also minimize the time that you and your staff members spend answering redundant client questions.

Complement Your Existing Marketing Efforts

Most people consider a website as marketing. Unfortunately, they would be inaccurate. A website is a medium which complements and improves your existing marketing efforts. Your prospective clients or customers can conveniently get access to information that isn’t practical to feature in other conventional advertising mediums.

In less than a decade, a website will be just as common as having a listing in the Yellow Pages. What would your potential customers or clients think of your business if you didn’t have a website?

Customer Service

Customers Are Looking For Answers
Customers Are Looking For Answers

A website allows prospective clients or customers to get to know more about your company. This enhances the personal side of doing business. Your business will be available 24hrs per day, 365 days per year. If someone has a question regarding your product or service, a response is only an e-mail away. Some individuals may feel uncomfortable on the phone or in your office/store, and, to these people, e-mail is their favored method of correspondence.

It is also possible to add a Frequently Asked Questions section to your small business website. This would allow your potential and existing clients or customers to get answers to their questions without even having to send you an email. It’s less work for you, and the potential or existing client/customer gets their information even quicker.

Get a Jump on the Competition

A properly developed website will make your business appear bigger than it truly is, and therefore challenge much larger competitors. When it comes to becoming listed in the search engines (Google, etc.), the more time your website has been online, the higher rank you will receive. This means that more traffic will be pointed to your website. It is for this reason that you can’t afford delay this important decision any longer.

Why are You Waiting?

You’ve just read 5 great reasons why your small business needs a custom website. At Realistic Web Design we are here to help you get a website up and going so you can crush your competition. Fill out the Project Request form to request your website, and we’ll be on contact with you shortly.

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WordPress is one of the most popular blogging tools available on the web today. In this article we’ll show you why you should consider WordPress for your small business.

You might not realize though that WordPress is also a powerful Content Management System that is able to be used for much more than just blogging. When you use WordPress you have the ability to either a blog or a website which ever you choose.

WordPress Origins

WordPress was initially designed as a blogging tool but you no longer have to use it just for blogging anymore. With just a few updates here and there you can likewise use it for your website and you can either in conjunction with a blog or no blog at all. Once originally designed for a blogging platform gives WordPress some compelling advantages. For example, it allows you to easily publish and modify your content whenever it is needed. There are also other advantages that are great for small business owners.

Small Business Benefits

WordPress was created with SEO, Search Engine Optimization, in mind. You get maximum SEO benefits, as each part of the post or page writing process is optimized. Properly optimizing your WordPress small business web site will help you rank higher in search engines, and get more traffic.

Someone updating their WordPress Small Business website.

Another great benefit of WordPress for small business owners is that the content is easily updated. You will not even have to know any HTML to get it done either. You can easily create new pages or edit your existing pages using a simple rich text editor.


You can expand the abilities of WordPress with plugins. You could add a membership area, a contact form, security features, backup features, integrate with your newsletter signup and more. These plugins give you a near limitless ability to grow your site, and make it more suitable for you.

One example would be adding a members area to your small business website. You would install a plugin that would then manage access to various content on your site. It would even be possible to link your PayPal account to this plugin, and charge a fee for the content.

Another popular use of a WordPress site would be for e-commerce. There are plugins available that allow you to turn your WordPress site into a full store. Now visitors could visit your website and purchase your products right from your WordPress site.

Getting Help

There are also thousands of people in the internet world that create extensions of the WordPress program. Just think how many free themes and ratings, among hundreds of other options, are available to you completely free.

If you happen to run into a problem or wish to add on custom features, it is very simple for you to find support as there are thousands of WordPress developers accessible on the net. All you need to do is type in WordPress support in your favorite search engine and you will be amazed at the results that you will get.

There are also paid services you can use to help you maintain your small business website. For example, some of the hosting plans that you will find have advanced support options available to you. These options would go above and beyond the normal support type plans, giving you the extra help you need for your site.

Everything You Need

As you can see WordPress has many features that can help you in your small business. It can be easily updated with little to zero HTML skills, so anyone can update it. There are many plugins you can use to expand what WordPress does for you. And you’ve learned there are many options for getting help for your WordPress site.

WordPress for Small Business

As you can see there are many reasons why a WordPress website can be a great benefit to your small business. Contact us today to request a quote for your own small business website.

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